For over 30 years, members of the afterschool profession and afterschool stakeholders, like you, have gathered together—in community—at NAA Convention for sharing, learning, inspiration and connection.

Those end-of-year events are sneaking up on schools with AP exams, proms and graduation right around the corner. What's next? Summer programs!

Research shows that students with high attendance in quality summer learning programs gain an advantage in math and reading—but getting kids to sign up for voluntary learning programs isn't easy.

This is a popular season for conventions, conferences and trade shows.

Ever since my kids were old enough to notice, I've decorated our home for Halloween. Truthfully, I never was a huge fan of the holiday, but my boys and their friends love it—and I know there are only so many years left that they will.

If you were to spend any significant amount of time with me in marketing meetings brainstorming, it's likely you'd eventually hear me blurt out "Audience first!" It's one of my favorite quotes.

You already know the importance of marketing to moms for your program. But did you know that today's millennial mom manages quite differently than the moms of even a few years ago?

They control $200 billion in discretionary income and make eighty-three percent of their family's spending decisions. They are busy and efficient, digitally connected, and passionate about what's important to them.