Professional Development

NAA publishes fresh, new content every week covering a wide variety of topics related to the field of aftershool. In addition, NAA offers a variety of opportunities for virtual professional development (PD) through meaningful content, conversations and connections. Click here to see full descriptions of virtual PD offerings.

Displaying items by tag: Gina Calvert

Tuesday, 09 June 2015 00:00

Marketing to the Millennial Mom – Free Download

You already know the importance of marketing to moms for your program. But did you know that today's millennial mom manages quite differently than the moms of even a few years ago?

They control $200 billion in discretionary income and make eighty-three percent of their family's spending decisions. They are busy and efficient, digitally connected, and passionate about what's important to them.

Published in Professional Development