Afterschool programs have evolved. Today, parents and students alike expect these extracurricular programs to teach soft skills: those required for college admissions and career success.

Is Program Quality Enough?

Year after year, we're amazed by those who think outside the box to enrich kids' lives. Notions of what camp can be—or how an instructor can teach—keep expanding, thanks to the creative leadership and outstanding programs launched by these passionate, caring individuals.

You already know the importance of marketing to moms for your program. But did you know that today's millennial mom manages quite differently than the moms of even a few years ago?

They control $200 billion in discretionary income and make eighty-three percent of their family's spending decisions. They are busy and efficient, digitally connected, and passionate about what's important to them.