Access to key decision-makers
Job Function:
| Upper level Administration | 34% |
| Mid-Level Administration | 47% |
| Direct Service-Teacher | 47% |
| Technical and Operational | 12% |
Attendee Categories:
| Attendee Members | 80% |
| Attendee Non Members | 20% |
| First Time Attendees | 54% |
| Male | 17% |
| Female | 83% |
Buying Influence:
| Made a purchasing decision at Expo | 53% |
| Reviewing products for future purchase | 77% |
| Rated the Exhibit Hall as Important | 85% |
| Number of attendees | 1,600 |
Youth Group Ages Served
| Infants to Pre-School | 27% |
| K-5th | 89% |
| 6th-8th | 57% |
| 9th-12th | 31% |
| College | 7% |
| Special Needs | 20% |
| English as a 2nd Language | 14% |
