Content marketing is a popular buzz phrase these days and for good reason. As traditional marketing becomes less and less effective, organizations must focus on creating and distributing content that attracts and retains audiences.

Ever since my kids were old enough to notice, I've decorated our home for Halloween. Truthfully, I never was a huge fan of the holiday, but my boys and their friends love it—and I know there are only so many years left that they will.

If you were to spend any significant amount of time with me in marketing meetings brainstorming, it's likely you'd eventually hear me blurt out "Audience first!" It's one of my favorite quotes.